Jil Maassen
About Jil Maassen
Jil Maassen serves as the Director of Customer Success for EMEA North & Central at Contentsquare, where she has worked since 2024. With a strong background in customer success and strategy consulting, she has held various leadership roles across Europe, focusing on enhancing digital experiences and optimizing performance for leading brands.
Work at Contentsquare
Jil Maassen currently holds the position of Director of Customer Success for EMEA North & Central at Contentsquare, a role she has occupied since 2024. In this capacity, she leads a team of 15 professionals dedicated to delivering personalized digital experiences for leading brands. Prior to this role, she served as Head of Customer Success for the Benelux and Nordics regions from 2023 to 2024, and as Manager of Customer Success for the same regions from 2021 to 2023. Throughout her tenure at Contentsquare, she has been responsible for managing approximately €15 million in annual contract value and has achieved a gross retention rate exceeding 92% in her regions.
Education and Expertise
Jil Maassen has a strong academic background in management and communication. She earned a Bachelor of Science in Business Management with Communication Studies from The University of Buckingham between 2010 and 2012. She furthered her education by completing multiple master's programs, including a CEMS Master in International Management at Esade, a Master of Science in International Management at Ivey Business School, and another CEMS Master in International Management at the National University of Singapore, all completed in 2014. Additionally, she achieved a Bilingual International Baccalaureate Diploma from Schule Schloss Salem.
Professional Background
Jil Maassen has extensive experience in customer success and consulting roles across various industries. Before joining Contentsquare, she worked at Optimizely in several capacities, including Senior Strategy Consultant and Lead Strategy Consultant, from 2018 to 2021. She also served as a Management Consultant at goetzpartners from 2016 to 2017. Earlier in her career, she held positions at Westwing Home & Living and AUDI AG, where she gained valuable insights into project management and business development. Her diverse background includes international experience in countries such as Germany, the Netherlands, Singapore, and India.
Achievements in Customer Success
In her role at Contentsquare, Jil Maassen has successfully facilitated the transformation of mindsets and cultural shifts within leadership and product teams. She advocates for evidence-based optimization to enhance digital performance, replacing digital guesswork with data-driven strategies. Her leadership has contributed to a significant gross retention rate of over 92% in the Benelux and Nordics regions, demonstrating her effectiveness in customer success management. Her focus on technology, innovation, and customer-centricity has positioned her as a key player in the digital experience landscape.