Johanna Villegas
About Johanna Villegas
Johanna Villegas is a Senior Lead Brand Designer for North America at Contentsquare, where she has worked since 2021. With a background in graphic design and multimedia, she has held various design roles at notable companies and has developed visual identity platforms for high-profile clients.
Current Role at Contentsquare
Johanna Villegas serves as the Senior Lead Brand Designer for North America at Contentsquare since 2021. In this role, she leads the development of creative strategies and visual identity platforms. She is responsible for delivering creative assets for various marketing channels, including paid social, display, content, and organic social. Her work involves using brand strategy and performance data to inform design solutions, ensuring that the creative output aligns with business objectives.
Previous Experience in Design
Prior to her current position, Johanna Villegas held several roles in the design industry. She worked at Latin Markets as a Graphic Designer for three months in 2012 and then joined Barnett Group as an Associate Art Director, where she contributed for five years until 2017. Following that, she spent two years at Omnicom as a Graphic Designer before moving to reitdesign, inc. as a Senior Designer and Internship Coordinator from 2019 to 2020. Her early experience includes a design internship at Rodale Inc. in 2010.
Education and Expertise
Johanna Villegas studied Graphic Design and Multimedia at The City College of New York, where she earned a Bachelor of Fine Arts (BFA). Her educational background has equipped her with the skills necessary for her roles in design, including proficiency in UX/UI and event/tradeshow branding. She develops visual identity platforms that encompass typography, color palettes, illustrations, and iconography systems.
Client Engagement and Projects
Throughout her career, Johanna Villegas has worked with a range of high-profile clients, including Capital Group, Pfizer, Bayer, Novartis, The Four Seasons, NYC Audubon, and The New York International Auto Show. Her work involves conceptualizing and delivering creative assets for marketing, e-commerce, and help center content on company websites, showcasing her ability to handle diverse design projects across various sectors.
Leadership and Team Development
In her current role, Johanna Villegas stimulates professional development and inspiration within her team. She implements processes that enhance efficiency and proficiency, contributing to high return on investment (ROI) across campaigns. Her leadership style focuses on collaboration and fostering creativity, ensuring that her team is aligned with the overall brand strategy.