Katie Finnigan
About Katie Finnigan
Katie Finnigan is the Product Education Manager at Contentsquare, where she has worked since 2020. She has extensive experience in customer success and onboarding, having held various roles at companies such as Goodlord, Eventbrite, and Ticketmaster Entertainment.
Work at Contentsquare
Katie Finnigan has been serving as the Product Education Manager at Contentsquare since 2020. In this role, she manages the in-app experience program, which aims to enhance customer interaction with the platform through effective guide messaging. She is responsible for creating all digital learning assets and content for a major product line, which includes help center documentation, e-learning courses, and instructional videos. Additionally, she collaborates closely with the product team to analyze guide engagement metrics and innovate new A/B testing ideas.
Previous Work Experience
Before joining Contentsquare, Katie Finnigan held several positions in various organizations. She worked as an Enterprise Success Champion at Goodlord for three months in 2017, and prior to that, she was a Senior Account Manager at Eventbrite from 2016 to 2017 for three months. Katie also served as the Customer Onboarding Team Lead at Scoro for eight months from 2019 to 2020, and she spent two years at Goodlord as the Customer Onboarding Team Lead from 2017 to 2019. Her earlier experience includes roles at Eventbrite as an Account Manager from 2013 to 2016 and at Ticketmaster Entertainment as a Client Account Manager and Event Programmer.
Education and Expertise
Katie Finnigan studied at the University of Nottingham, where she earned a Bachelor of Arts (BA) degree in French and German from 2007 to 2011. Prior to her university education, she attended Bedford High School from 1996 to 2007. Her academic background has equipped her with strong communication skills and a solid foundation in languages, which she applies in her professional roles.
Strategic Initiatives and Responsibilities
In her current role at Contentsquare, Katie Finnigan has developed a strategy for executing guide campaigns for new feature releases. This strategy ensures that customers are informed and educated about the latest updates. Her responsibilities also include analyzing guide engagement metrics to improve the effectiveness of educational content and innovating new A/B testing ideas to enhance user experience.
Early Career Contributions
Katie Finnigan began her career with a role as a Student Helper at the EUROCALL Conference at the University of Nottingham in 2011. This early experience provided her with insights into event organization and customer engagement, which she has built upon in her subsequent roles in customer success and product education.