Laurent Michel Mercatali
About Laurent Michel Mercatali
Laurent Michel Mercatali is a Business Development professional at ContentSquare in Italy, with extensive experience in digital transformation and user experience analytics. He has held various leadership roles in consulting and technology firms, contributing to significant projects and recognitions in the field.
Current Role at ContentSquare
Laurent Michel Mercatali serves as the Business Development professional for ContentSquare in Italy. He has held this position since 2017, contributing to the company's growth and expansion within the Italian market. His role focuses on driving business initiatives and fostering relationships with clients to enhance their digital transformation efforts.
Previous Experience in Consulting
Laurent has a significant background in consulting, having worked at Deloitte Consulting as a Director from 1999 to 2005 in the Milan Area. Prior to that, he was a Partner at Finantix from 1994 to 1999. His experience includes advising large enterprises and mid-sized companies on digital transformation programs, emphasizing process reengineering and the adoption of best-of-breed solutions.
Career at DTTS and ESC2 Security
From 2005 to 2009, Laurent was a Partner at DTTS - Deloitte & Touche Technology Solutions. Following this role, he worked at ESC2 Security as a Senior Account Manager in Business Development from 2009 to 2019. His tenure at these companies involved significant contributions to business strategy and client engagement.
Contributions to IT Risk Management
Laurent played a key role in enhancing the visibility of the Infosync IT Risk Management Suite. He led its international positioning with prominent analyst firms, including Gartner Group. His efforts contributed to the suite's inclusion in Gartner's Magic Quadrant for IT Risk Management in 2017 and the IT RM Critical Capabilities report in 2018.
Expertise in User Experience Analytics
Laurent possesses deep knowledge in User Experience Analytics and Digital Channels Journey Insights. His expertise extends across various European markets, including the UK, France, Germany, and Switzerland, allowing him to effectively address the needs of diverse clients in the digital landscape.