Leila Nigou
About Leila Nigou
Leila Nigou is a Senior Field Marketing Specialist with extensive experience in marketing roles across various companies. She has a strong focus on ROI and business-oriented marketing strategies, currently working at Contentsquare and previously holding positions at Expertime, Talentsoft, and Sage.
Work at Contentsquare
Leila Nigou serves as a Senior Field Marketing Specialist at Contentsquare, a role she has held since 2022. In this position, she specializes in marketing for strategic accounts, focusing on return on investment (ROI) and business-oriented marketing strategies. Her responsibilities include managing marketing budgets and project management tasks, as well as utilizing her expertise in digital marketing tools and techniques.
Previous Experience in Marketing
Prior to her current role, Leila Nigou held various marketing positions. She worked as the Head of Marketing & Communication at Expertime from 2020 to 2022. Before that, she was a Field Marketing Manager at Talentsoft from 2016 to 2019 and at InsideBoard from 2019 to 2020. Additionally, she served as an Operational Marketing Project Manager at Sage from 2013 to 2016, where she developed her skills in managing marketing budgets and project management.
Educational Background
Leila Nigou has a solid educational foundation in marketing and business. She studied at OMNES Education, where she earned a Master's degree in Marketing from 2013 to 2016. Prior to that, she obtained a DUT in Marketing, Communication, Distribution, and Negotiation from IUT de Sceaux between 2011 and 2013. She also holds a Business/Commerce degree from the University of Wolverhampton, achieved in 2013.
Skills and Expertise
Leila Nigou possesses a range of skills relevant to her field. She has intermediate proficiency in Salesforce Lightning and Classic, and is a certified expert in Marketo, as well as a specialist in Pardot. Her expertise extends to managing digital marketing tools, including SEO, SEM, and CMS. Additionally, she has a background in growth hacking and inbound marketing, which supports her focus on analyzing sales activity within CRM systems.
Early Career Experience
Leila Nigou began her career with various roles that contributed to her marketing expertise. She worked as a Saleswoman at ETAM and Mim, both in 2012 and 2013. She also served as a Product Manager Assistant at Reader's Digest Association for three months in 2013. These early experiences provided her with foundational skills in sales and product management.