Matthew Clarke
About Matthew Clarke
Matthew Clarke is an Account Director at Contentsquare, where he focuses on enhancing conversions through user experience analysis using AI technology. He has held various roles in account management and recruitment across multiple companies in the United Kingdom.
Work at Contentsquare
Matthew Clarke has served as an Account Director at Contentsquare since 2021. In this role, he focuses on enhancing conversion rates by leveraging patented AI technology to understand user experience. His work involves collaborating with teams to identify customer frictions and connect root causes to actionable insights. This approach aims to optimize digital experiences for clients, utilizing advanced analytics to reveal hidden customer behaviors.
Previous Experience at Dynatrace
Prior to his current position, Matthew Clarke worked at Dynatrace as an Account Director specializing in Financial Services, Insurance, and Media from 2018 to 2021. During his tenure, he was responsible for managing client relationships and driving business growth within these sectors. His experience at Dynatrace contributed to his understanding of digital performance management and customer engagement strategies.
Experience at Hootsuite and Equifax
Matthew Clarke held the position of Account Executive at Hootsuite from 2017 to 2018 in London, United Kingdom. Before that, he worked as an Account Executive at Equifax from 2015 to 2016, also in London. In these roles, he developed skills in client management and sales, contributing to his overall expertise in account management and customer relations.
Background in Recruitment
Before entering the technology sector, Matthew Clarke worked as a Recruitment Consultant at Oakstone International from 2013 to 2015 in Buckinghamshire. This role provided him with foundational skills in communication and client engagement, which have been beneficial in his subsequent positions in account management.
Education and Expertise
Matthew Clarke specializes in digital experience analytics, focusing on uncovering hidden customer behaviors to drive conversion improvements. His expertise in using technology to analyze user experiences has been a significant aspect of his career, particularly in his current role at Contentsquare.