Sarah Griffin
About Sarah Griffin
Sarah Griffin is the Director of Sales Development for the Americas at Contentsquare, where she oversees the Mid-Market and Enterprise Sales Development Representative organizations. She has a diverse background in business and sales development, having previously held roles at Heap and BetterCloud, and she holds a Bachelor of Arts in Political Science and Communications from UC Santa Barbara.
Work at Contentsquare
Sarah Griffin currently holds the position of Director of Sales Development - Americas at Contentsquare, a role she has occupied since 2024. In this capacity, she oversees both the Mid-Market and Enterprise Sales Development Representative (SDR) organizations in the United States. Her responsibilities include developing sales strategies and managing the performance of the sales development teams. Additionally, she played a key role in the integration process following the acquisition of Heap by Contentsquare, demonstrating her ability to navigate complex organizational changes.
Education and Expertise
Sarah Griffin earned her Bachelor of Arts in Political Science and Communications from the University of California, Santa Barbara, where she studied from 2015 to 2019. This educational background has equipped her with strong analytical and communication skills, which she has applied throughout her career in various sales and marketing roles. Her expertise spans business development and sales development, showcasing her proficiency in sales strategy and execution.
Background
Prior to her current role, Sarah Griffin gained diverse experience in sales and marketing. She worked as a Content Marketing Intern at AMF Entertainment and as a Digital Marketing and Social Media Intern at Outside TV in 2018. Additionally, she served as a Server at Los Agaves Restaurants from 2016 to 2019. Sarah transitioned into sales roles at BetterCloud and Heap, where she advanced from an Account Development Representative to Senior Manager of Business Development before joining Contentsquare.
Achievements
Throughout her career, Sarah Griffin has demonstrated significant career advancement, transitioning from a Senior Manager role at Heap to a Director position at Contentsquare. Her experience includes a successful tenure at Heap, where she held various roles in business development, culminating in her position as Senior Manager. Her contributions to the integration process following the acquisition of Heap by Contentsquare highlight her capability in managing complex transitions within organizations.