Tara Beaton
About Tara Beaton
Tara Beaton serves as the RVP of New Business at Contentsquare, bringing over 20 years of experience in business development and team mentorship. Her career includes significant roles at Adobe, Avanade, and Merkle, where she focused on building new business units and advocating for diversity and inclusion.
Current Role at Contentsquare
Tara Beaton serves as the RVP, New Business at Contentsquare since 2023. In this role, she focuses on developing new business opportunities and strategies to enhance the company's market presence. Her responsibilities include building relationships with potential clients and leading initiatives to drive growth within the organization.
Previous Experience at Avanade
Before joining Contentsquare, Tara worked at Avanade as Senior Director, Adobe Business Lead from 2020 to 2022. During her tenure in the San Francisco Bay Area, she led the Adobe business unit, focusing on strategic growth and client engagement.
Experience at Merkle
Tara held the position of SVP - Global Practice Lead at Merkle from 2022 to 2023 in Seattle, Washington. In this role, she was responsible for overseeing global practices and driving business strategies to enhance client services and operational efficiency.
Educational Background
Tara Beaton has a strong academic background in history. She studied at The University of Lethbridge, where she earned a Bachelor of Arts in History. Additionally, she pursued advanced studies at York University, achieving ABD in the History of Science. She also holds a Master's degree in History of Science from the University of Windsor.
Advocacy for Inclusion and Diversity
In her professional capacity, Tara advocates for inclusion and diversity. She is committed to mentoring diverse teams and fostering an inclusive work environment, emphasizing the importance of varied perspectives in driving business success.