Hannah Gerstner
About Hannah Gerstner
Hannah Gerstner serves as the Vice President of Marketing at ContraForce, where she specializes in B2B and B2C marketing strategies. With a background in various marketing roles across multiple industries, she has successfully implemented campaigns that significantly improved lead generation and revenue growth.
Work at ContraForce
Hannah Gerstner currently serves as Vice President of Marketing at ContraForce, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that align with the company's goals in the cybersecurity sector. Her responsibilities include overseeing marketing initiatives, managing budgets, and driving growth through innovative marketing tactics.
Previous Marketing Roles
Before joining ContraForce, Hannah Gerstner held several marketing positions. She worked as Director of Marketing at Transeo for seven months in 2021 and as Marketing Manager at Centriq Training from 2017 to 2020. Additionally, she served as Director of Marketing Communications at Animal World & Snake Farm Zoo from 2014 to 2017. Her experience spans various industries, contributing to her expertise in both B2B and B2C marketing.
Marketing Expertise and Achievements
Hannah Gerstner specializes in go-to-market strategy and growth tactics. She successfully decreased annual average cost per lead by 25% and customer acquisition cost by 32% through conversion rate optimization strategies. She developed strategic marketing campaigns that contributed to a $3 million sales pipeline and managed a significant monthly advertising budget of $200,000 across various channels.
Cybersecurity Insights and Contributions
Hannah Gerstner has written extensively about the cybersecurity landscape, particularly in Dallas, Texas. She has authored articles discussing cybersecurity incidents affecting US school systems and construction companies. Her contributions include discussions on the implications of significant cyberattacks, such as the Rackspace ransomware attack and the Baltimore County Public School System cyberattack.
Educational Background
The specific educational background of Hannah Gerstner is not detailed in the provided information. However, her extensive experience in marketing and her specialized knowledge in cybersecurity suggest a strong foundation in relevant fields.