Ben Lancaster
About Ben Lancaster
Ben Lancaster serves as the Vice President of International Sales at ControlUp, a position he has held since February 2024. He has extensive experience in sales leadership, having previously worked in various roles at Citrix and other companies over a career spanning more than two decades.
Current Role at ControlUp
Ben Lancaster serves as the Vice President of International Sales at ControlUp, a position he has held since February 2024. In this role, he is responsible for overseeing international sales strategies and operations, focusing on expanding ControlUp's market presence. His leadership aims to foster growth and establish strong relationships with clients and partners in the technology sector.
Previous Experience at Citrix
Prior to joining ControlUp, Ben Lancaster held multiple positions at Citrix. He served as the Senior Director of Customer Success for Northern Europe from 2021 to 2023, where he focused on enhancing customer satisfaction and success. He also worked as the Enterprise Sales Director from 2019 to 2021, and as Head of Corporate Sales from 2016 to 2018. His tenure at Citrix included roles that emphasized sales leadership and customer engagement.
Career Background in Sales Management
Ben Lancaster has extensive experience in sales management, having transitioned from direct client management to senior leadership roles over the past seven years. His career includes significant positions at 1E and Compuware, where he developed skills in account management and business development. His background reflects a commitment to building effective teams and achieving sales targets.
Educational Background
Ben Lancaster studied at Swansea University, where he earned a degree in Politics with International Relations, achieving a 2:1 classification. His education provided a foundation for understanding global markets and international business dynamics, which he has applied throughout his career in sales and leadership roles.
Professional Philosophy and Values
Ben Lancaster values a work culture that promotes individual freedom and aligns with Citrix's philosophy. He is passionate about building strong teams that share a common purpose and drive for success. His approach emphasizes collaboration with customers and partners to achieve mutually beneficial outcomes and maintain positive, long-term relationships.