David Edri
About David Edri
David Edri is a Senior Product Manager specializing in Data and AI Innovation at ControlUp, where he has worked since 2021. He has extensive experience in product management and engineering roles across various companies, including RAD Data Communications and Alcatel.
Work at ControlUp
David Edri has been serving as the Senior Product Manager for Data & AI Innovation at ControlUp since 2021. In this role, he leads product strategy and roadmap development in collaboration with senior management, including C-level executives. He has played a key role in designing a secure external REST API for all ControlUp platforms. Additionally, he spearheaded the development of the Historical and Analytical Reports' UI/UX, utilizing AI-based models to enhance user experiences and facilitate informed decision-making.
Previous Experience in Product Management
Before joining ControlUp, David Edri held various positions in product management across multiple organizations. He worked at AudioCodes as a Product Manager for Microsoft & Cloud Solutions from 2018 to 2021. Prior to that, he was a Product Manager at RAD Data Communications from 2016 to 2018. His experience also includes a role as a Product Manager at Alcatel from 2000 to 2003, where he contributed to product development and management.
Background in Engineering and Sales
David Edri has a diverse background in engineering and sales. He worked as a Solution Sales Engineer Manager for North America at RAD Data Communications from 2012 to 2016. His earlier experience includes serving as a Pre/Post Sales Engineer in R&D at Nortel from 2003 to 2006. He also held the position of Pre Sales Manager for Europe at RAD Data Communications from 2006 to 2012, where he focused on sales strategies and customer engagement.
Leadership in Product Development
Throughout his career, David Edri has demonstrated leadership in product development. He directed the full lifecycle design of Unified Communications and Collaboration (UC&C) solutions from concept to launch. He proactively analyzes user behavior and feedback to continuously enhance product value and usability, ensuring that products meet the evolving needs of users.
Education and Early Career
David Edri began his career at Alcatel, where he held multiple roles, including Project Manager Technical Support from 1996 to 1998 and NGN Network Solution Architect from 1998 to 2000. These early experiences laid the foundation for his extensive career in product management and engineering, contributing to his expertise in the technology sector.