Joel Stocker
About Joel Stocker
Joel Stocker serves as the Director of Product Marketing at ControlUp, where he has worked since 2021. With over 23 years of experience in technical sales and product marketing, he has held various leadership roles at Citrix and other companies.
Work at ControlUp
Joel Stocker has served as the Director of Product Marketing at ControlUp since 2021. In this role, he is responsible for overseeing product marketing strategies and initiatives. His tenure at ControlUp follows a previous position as a Sales Engineer within the same company, where he worked for 10 months from 2020 to 2021. Stocker's experience in product marketing is complemented by his extensive background in technical sales and management.
Education and Expertise
Joel Stocker studied Law at Leiden University, where he gained foundational knowledge that supports his professional endeavors. He also completed a Pre-University Degree (VWO) at Liemers College from 1987 to 1993. With over 23 years of global experience, he has developed expertise in technical sales, leadership, product marketing, and management. His educational background and professional experience contribute to his effectiveness in mentoring both early-career professionals and established experts.
Background
Joel Stocker has a diverse professional background, having worked in various roles across multiple companies. He began his career at MostWare as a Sales Manager and later transitioned to Syntegra as an Account Manager and Pre-Sales Consultant. His significant tenure at Citrix included roles such as Senior Systems Engineer, Director of Product Management for Citrix Cloud, and Director of Business Transformation. This multinational experience has equipped him with a keen understanding of leading multi-generational and international teams.
Achievements
Throughout his career, Joel Stocker has been recognized for his ability to transform organizations and enhance their business operations. He has a proven track record in building internal and partner readiness, as well as managing analyst relations to improve product visibility and competitive positioning. His contributions have positively impacted company growth, particularly in enhancing brand image through effective communication with the analyst community.
Publications
Joel Stocker authored a blog post titled 'True employee experience scoring and insights with ControlUp’s DEX Platform' on April 23, 2024. This publication reflects his insights and expertise in the field of product marketing and employee experience, showcasing his commitment to sharing knowledge and contributing to industry discussions.