Pedro Roch
About Pedro Roch
Pedro Roch is an Account Executive based in Canada, specializing in enhancing digital employee experiences through VMware, Citrix, and Azure Virtual Desktop solutions. He has a diverse background in sales and business development, with previous roles at Splunk, Citrix, and other organizations.
Work at ControlUp
Pedro Roch currently serves as an Account Executive for Canada at ControlUp. He has been in this role since 2023, working in a hybrid capacity from the Miami-Fort Lauderdale area. In this position, he focuses on enhancing digital employee experiences and optimizing end-user computing environments.
Previous Experience at Splunk
Before joining ControlUp, Pedro Roch worked at Splunk in various roles. He served as a Senior Renewals Representative for the Enterprise segment from 2022 to 2023 in Fort Lauderdale, Florida. Prior to that, he was a Team Lead for Renewals Representatives in the Commercial sector in 2021, and he also held the position of Renewals Representative for Strategic accounts in Latin America and Northern California from 2021 to 2022.
Background in Sales and Business Development
Pedro Roch has a diverse background in sales and business development. He worked at Citrix in several capacities, including Sales Support Specialist, Renewals Specialist, and Territory Manager for Commercial accounts. His experience at Phospholutions as Business Development Director further solidified his expertise in driving sales and fostering client relationships.
Education and Expertise
Pedro Roch earned his Bachelor’s Degree in Telecommunications from Penn State University, where he studied from 2013 to 2018. He also holds minors in Recreation, Park and Tourism Management, and Digital Media Trends & Analytics. His educational background supports his strong focus on networking solutions and cloud migrations, contributing to improved IT infrastructure efficiency.
Advocacy for Remote Work Solutions
Pedro Roch advocates for the 'Work from Anywhere' model, emphasizing the importance of flexibility in remote work environments. His expertise in problem resolution and collaboration tools aids organizations in maintaining seamless digital workspaces, enhancing overall productivity and employee satisfaction.