Uwe Gratze
About Uwe Gratze
Uwe Gratze serves as the Director of Global Field and Channel Marketing at ControlUp, where he focuses on transitioning companies to solution-based value propositions. He has extensive experience in product development and strategic partnerships, notably contributing to Microsoft's digital transformation.
Work at ControlUp
Uwe Gratze serves as the Director of Global Field and Channel Marketing at ControlUp since 2021. In this role, he focuses on developing and executing marketing strategies that enhance the company's presence in the global market. His responsibilities include overseeing channel partnerships and field marketing initiatives to drive growth and customer engagement. Based in Berlin, Germany, Gratze leverages his expertise to align marketing efforts with business objectives, ensuring that ControlUp effectively communicates its value propositions to clients and partners.
Expertise in Marketing Strategies
Gratze specializes in transitioning companies from product-based to solution-based value propositions. He is adept at crafting messaging and branding strategies that resonate with target audiences. His experience includes incubating new product opportunities and guiding them from initial concept stages to achieving market leadership. This expertise allows him to effectively position companies in competitive landscapes and enhance their overall market presence.
Background in Digital Transformation
Uwe Gratze played a significant role in Microsoft's digital transformation efforts. He was instrumental in forming strategic alliances with major technology companies, including Hewlett Packard, Intel, and Dell. These partnerships were crucial in advancing Microsoft's initiatives and expanding its influence in the technology sector. His background in managing complex relationships and collaborations has contributed to his success in the marketing field.
P&L Management Experience
Gratze has extensive experience in managing profit and loss (P&L) portfolios, with values ranging from 10 to 6 billion US dollars. This experience equips him with a strong understanding of financial management and strategic planning. His ability to oversee large-scale financial operations is a key asset in his role, allowing him to make informed decisions that align with organizational goals.
Commitment to Social Empowerment
Uwe Gratze demonstrates a strong commitment to social responsibility and empowerment for employability. He actively seeks to promote initiatives that enhance workforce skills and support individuals in achieving their career goals. This focus on social commitment reflects his belief in the importance of creating opportunities for professional development and community engagement.