Elizabeth Samson
About Elizabeth Samson
Elizabeth Samson serves as the Content Marketing and Partner Relations Manager at Converge IoT, where she manages creative resources and utilizes data analytics to guide marketing strategies. With a background in content strategy and copywriting, she has held various roles in notable organizations, contributing to the development of marketing collateral and brand alignment.
Work at Converge IoT
Elizabeth Samson serves as the Content Marketing and Partner Relations Manager at Converge IoT since 2019. In this role, she manages creative resources and communicates timelines and milestones to senior management. She utilizes Google Analytics to measure marketing goals, providing data-driven direction to enhance marketing strategies. Her responsibilities include ensuring that marketing collateral aligns with the brand voice and guidelines by providing feedback to freelancers and partners.
Education and Expertise
Elizabeth Samson studied at Florida Atlantic University, where she earned a Bachelor's Degree in Finance from 2008 to 2010. Prior to that, she attended Florida State University, achieving a bachelor's degree from 2006 to 2008. Her educational background provides a strong foundation for her expertise in content marketing and partner relations, enabling her to effectively manage marketing strategies and communications.
Background
Before joining Converge IoT, Elizabeth Samson held several positions in content creation and management. She worked as a Copywriter and Content Manager at Native Remedies, LLC from 2013 to 2015. Following that, she served as a Content Strategist at Northwestern University - Kellogg School of Management from 2016 to 2019. Additionally, she worked as an eCommerce Copywriter at Chewy.com and as a Copywriter at Couptessa, further developing her skills in content strategy and marketing.
Achievements in Content Strategy
Throughout her career, Elizabeth Samson has developed content strategies for various marketing initiatives. She has created content for quarterly trade shows, which includes email and social media announcements, press releases, vertical banners, and digital signage. Her experience in managing content for diverse platforms demonstrates her ability to align marketing efforts with organizational goals.