Alexandra Lasinski
About Alexandra Lasinski
Alexandra Lasinski serves as the Marketing Director, Analytics & AI and Brand Lead at Converge Technology Solutions Corp., where she applies her expertise in data-driven marketing and artistic design to enhance brand development and performance marketing. With a background in managing marketing teams for prominent SaaS companies and a strong educational foundation in marketing and psychology, she effectively integrates creative strategies with performance measurement.
Work at Converge Technology Solutions Corp.
Alexandra Lasinski currently serves as the Marketing Director, Analytics & AI + Brand Lead at Converge Technology Solutions Corp. She has been in this role since 2022, working remotely. In her position, she leverages her expertise in data-driven marketing and artistic design to enhance brand visibility and performance. Her work involves integrating innovative marketing strategies that align with the company's objectives in the analytics and AI sectors.
Education and Expertise
Alexandra Lasinski has a diverse educational background that includes a Bachelor's Degree in Psychology from Wilfrid Laurier University, completed from 2010 to 2014. She furthered her studies at ISC Paris, focusing on Management, Marketing, and Related Support Services, earning a Business qualification in 2013. Additionally, she completed a Post Graduate Program in Marketing/Marketing Management at Humber College from 2015 to 2016. This educational foundation supports her unique blend of skills in data-driven marketing and artistic design.
Background in Marketing and Design
Alexandra Lasinski has extensive experience in marketing and design, having worked in various roles across different organizations. She began her career as a Sales Representative at Addella in 2014, followed by a Marketing Coordinator position at LEDdirect. She then joined Newcomp Analytics, where she progressed from Marketing & Design Coordinator to Marketing Manager, and ultimately to Marketing Director, serving from 2016 to 2023. Her roles involved leading cross-functional teams and executing marketing campaigns for prominent SaaS companies.
Achievements in Brand Development
Throughout her career, Alexandra Lasinski has successfully spearheaded the development of two corporate brands from inception to completion. She contributed as a designer and played a key role in creating brand foundations, identities, assets, guidelines, and websites. Her approach integrates 'brandformance' strategies, which combine creative brand development with performance measurement, enhancing brand loyalty and delivering measurable results.