Esther Sedgwick
About Esther Sedgwick
Esther Sedgwick serves as the Head of Marketing, B2B at Convoy Inc, where she has worked since 2020. With extensive experience in data-driven strategies, product launches, and digital campaigns, she has a strong background in marketing from her previous role at Microsoft.
Work at Convoy
Esther Sedgwick has served as the Head of Marketing, B2B at Convoy Inc since 2020. In this role, she focuses on building data-driven go-to-market strategies and has a proven track record of launching products and programs in global markets. Her responsibilities include overseeing digital campaigns and product launch events, ensuring effective messaging and value proposition development. Sedgwick's leadership in complex projects involves collaboration with cross-functional teams, enhancing the overall marketing strategy for the company.
Previous Experience at Microsoft
Prior to her role at Convoy, Esther Sedgwick worked at Microsoft as the Director of Marketing for Microsoft Devices from 2010 to 2020. During her decade at Microsoft, she developed expertise in messaging narrative and value proposition development. Sedgwick led various marketing initiatives, contributing to the successful launch of numerous products and enhancing the brand's presence in the market.
Education and Expertise
Esther Sedgwick studied at Seattle Pacific University, where she earned a degree in Business Administration with a focus on International Business and Spanish from 2002 to 2006. Her educational background supports her expertise in building high-functioning teams and developing effective marketing strategies. Sedgwick's skills also encompass process improvement and B2B partnerships, which are essential in her current and previous roles.
Consulting Experience at OTB Solutions
Before her tenure at Microsoft, Esther Sedgwick worked as a Business Management Consultant at OTB Solutions from 2006 to 2010. In this position, she gained valuable experience in customer and market research, which has informed her approach to marketing strategy. Her consulting background has equipped her with the ability to thrive in environments where processes are not yet defined, allowing her to lead initiatives effectively.
Skills in Marketing and PR
Esther Sedgwick possesses a strong skill set in public relations strategies and program development. Her experience includes leading digital campaigns and product launch events, as well as developing messaging narratives that resonate with target audiences. Sedgwick's ability to conduct thorough customer and market research enhances her effectiveness in creating impactful marketing strategies.