Prarthana Mistry
About Prarthana Mistry
Prarthana Mistry is the Senior Director of Product Management at Convoy Inc, where she has significantly enhanced enterprise customer engagement through innovative pricing strategies and product development. With extensive experience at Amazon in various product management roles, she has a strong background in marketing and technology.
Work at Convoy
Prarthana Mistry serves as the Senior Director of Product Management at Convoy Inc since 2021. In this role, she manages a team of over 10 product and program managers. Mistry has transformed Convoy's Shipper Technology solution to focus on enterprise customers, moving away from the self-service small and medium-sized business sector. She has implemented pricing, segmentation, and business model improvements that resulted in a volume increase of approximately 40%. Additionally, she led the development of innovative contract and transactional pricing systems targeting the Fortune 500 shipping market.
Experience at Amazon
Prarthana Mistry has extensive experience at Amazon, where she held multiple roles over several years. She worked as a Senior Marketing Manager for Amazon Payments from 2008 to 2011 and later transitioned to various product management positions. Notable roles include Senior Product Manager for the Amazon App from 2013 to 2014, Senior Product Manager - Voice from 2014 to 2016, and Principal Product Manager for Alexa in the Amazon App from 2016 to 2017. Mistry also served as Senior Manager, Product & Tech for Customer Reviews from 2017 to 2020 and as Principal Product Leader from 2020 to 2021.
Education and Expertise
Prarthana Mistry holds an MBA in Marketing and Sales from Sydenham Institute of Management in Mumbai. She also earned a Bachelor of Engineering in Electronics and Telecommunications from the University of Mumbai. Additionally, she studied at the UW Foster School of Business, further enhancing her expertise in product management and marketing strategies.
Background in Marketing and Management
Before her tenure at Amazon, Prarthana Mistry worked at DHL Express India Ltd as a Marketing Manager in a Rotational Cross Functional Management Program from 2006 to 2007. This early experience in marketing management laid the foundation for her later roles in product management and marketing at Amazon and Convoy.
Achievements at Convoy
At Convoy, Prarthana Mistry has delivered 14 strategic features in 16 months, significantly increasing enterprise client usage of the company's website. She also choreographed a grassroots effort to define Convoy’s multi-year roadmap, which received C-suite approval and was integrated into the company's 2023 strategic initiatives.