Aritra Chaudhuri
About Aritra Chaudhuri
Aritra Chaudhuri is a Customer Analytics Manager at Cooke Inc. in Saint John, New Brunswick, Canada, with a background in business analysis and project management, including previous roles at Mariner Partners Inc. and Brunswick News Inc.
Current Role at Cooke Inc.
Aritra Chaudhuri serves as the Customer Analytics Manager at Cooke Inc. since 2021. In this role, he focuses on enhancing the company's analytical capabilities. He works closely with the data team to develop insights that support product and marketing departments. His responsibilities include conducting in-depth marketing and campaign analysis to understand customer behaviors and improve strategies.
Previous Experience at Brunswick News Inc.
Prior to his current position, Aritra Chaudhuri worked at Brunswick News Inc. as a Manager/Senior Business Analyst from 2016 to 2021. During his five years there, he identified and recommended opportunities for digital and CRM touchpoints to enhance customer engagement. His role involved creating commercial reporting systems to consistently track key performance indicators (KPIs).
Professional Background in Analytics and Project Management
Aritra Chaudhuri has a diverse professional background that includes roles in analytics and project management. He began his career at Cognizant Technology Solutions, where he worked as a Technical Analyst - CRM and later as a Business Analyst - CRM from 2010 to 2013. He also gained experience as a Junior Project Manager (Intern) at the Project Management Institute in 2014 and as a Front End Assistant at Costco Wholesale in the same year.
Educational Qualifications
Aritra Chaudhuri holds a Master of Business Administration (M.B.A.) in Project Management from the University of New Brunswick, which he completed from 2013 to 2014. He also earned a Bachelor of Technology (B.Tech) in Information Technology from St. Thomas' College of Engineering & Technology between 2006 and 2010. His foundational education includes studying Computer and Information Sciences at M.P. Birla Foundation H.S. School from 1994 to 2006.
Skills and Expertise in Customer Analytics
Aritra Chaudhuri has developed a proven track record in customer analytics, focusing on providing insights from digital analytics to support various departments. His expertise includes enhancing customer engagement through digital and CRM strategies. He has successfully conducted marketing and campaign analyses to gain insights into customer behaviors, which have informed strategic decisions.