Colin M. Roth
About Colin M. Roth
Colin M. Roth serves as the Director of Performance Marketing at CookUnity, where he has worked since 2022. He possesses extensive experience in performance marketing, having held various roles in notable companies including Ogilvy & Mather, IBM, and Seated.
Current Role at CookUnity
Colin M. Roth serves as the Director of Performance Marketing at CookUnity, a position he has held since 2022. In this role, he focuses on enhancing the company's marketing strategies and optimizing performance across various channels. His expertise in performance marketing is instrumental in driving growth and achieving marketing objectives for CookUnity.
Previous Experience in Marketing
Before joining CookUnity, Colin held several significant positions in the marketing industry. He worked at Seated as the Head of Performance Marketing from 2019 to 2020. Prior to that, he served as Head of Performance Marketing at CookUnity from 2020 to 2021. His career also includes roles at Aaptiv as Paid Social from 2018 to 2019, and Ogilvy & Mather as a Paid Social Buyer. These experiences have contributed to his comprehensive understanding of performance marketing.
Educational Background
Colin M. Roth studied at Penn State University from 2009 to 2013, where he earned a degree in Management. This educational foundation has equipped him with essential skills in business and management, which he applies in his marketing career.
Expertise in Performance Marketing
Colin possesses specialized knowledge in Facebook and programmatic optimization, which are critical components of performance marketing. His skills extend to creative development, media planning, and media buying. He is recognized for his ability to identify marketing issues and develop effective solutions, demonstrating strong problem-solving capabilities.
Leadership and Recognition
Colin is acknowledged as a confident leader and public speaker within the marketing industry. He is known for his progressive thinking, actively seeking out innovative marketing strategies. His ability to set and achieve both personal and team-oriented objectives has established him as a respected figure in his field.