Maria Barbara Martinez
About Maria Barbara Martinez
Maria Barbara Martinez is a Talent Acquisition and People Analytics Specialist currently working at CookUnity, where she has developed a People Analytics strategy to enhance decision-making. She has extensive experience in human resources, having held various roles at ExxonMobil and YPF, and holds multiple degrees including an MBA and a Master's in Coaching.
Current Role at CookUnity
Maria Barbara Martinez serves as a Talent Acquisition & People Analytics Specialist at CookUnity since 2022. In this role, she focuses on enhancing the recruitment process and improving people-related initiatives through data analysis. She creates dashboards and generates reports to support decision-making across the organization. Additionally, she acts as a strategic business partner, providing hiring managers with insights derived from data analysis. Her responsibilities also include liaising with key stakeholders to identify challenges and support them with relevant data.
Previous Experience at ExxonMobil
Prior to her current position, Maria worked at ExxonMobil in various roles from 2017 to 2022. She began as a Recruiting Analyst for one year, followed by a role as HR Staffing & Development Analytics Analyst for 11 months. She also served as a Recruiting Projects Analyst for one year and as HR Reporting & Analytics Team Lead for six months. In addition, she worked as an HR Reporting Specialist for nine months. Her experience at ExxonMobil provided her with a strong foundation in human resources and analytics.
Education and Qualifications
Maria holds multiple degrees and certifications. She achieved a Master of Business Administration (MBA) from ENEB - Escuela de Negocios Europea de Barcelona, completing her studies from 2021 to 2023. She also obtained a Master in Coaching, NLP, and Team Leadership from the same institution during the same period. Earlier, she earned a Bachelor's degree in Social Science from St. Alban's College and a Degree in Human Resources from Universidad del Salvador. Additionally, she completed a Postgraduate Degree in Business Administration at UADE in 2017.
Internship Experience at YPF
Maria gained early experience in human resources as an HR Learning and Development Intern at YPF in Argentina in 2014. This internship lasted for six months and provided her with foundational skills in HR practices and learning development, which she later applied in her subsequent roles.
Skills in People Analytics
At CookUnity, Maria has developed a People Analytics strategy aimed at enhancing decision-making regarding people-related issues. Her expertise includes creating data-driven insights that inform hiring practices and improve the overall candidate experience. She ensures effective communication with candidates throughout the recruiting process, establishing frequent touch points and maintaining excellent follow-through.