Melissa Perry
About Melissa Perry
Melissa Perry is the Marketing Director at Cooleaf, where she has worked since 2022. She has a diverse background in marketing and content management, having held various roles at Cooleaf and other companies, including Journy and DaisyBill.
Current Role as Marketing Director at Cooleaf
Melissa Perry serves as the Marketing Director at Cooleaf, a position she has held since 2022. In this role, she is responsible for managing the relationship between Sales and Marketing, ensuring collaborative feedback loops and effective prioritization of requests. She has implemented a comprehensive marketing strategy that aligns with the company's goals and positioning. Additionally, she spearheads lead generation efforts through both paid and organic marketing campaigns.
Previous Positions at Cooleaf
Prior to her current role, Melissa held several positions at Cooleaf. She worked as a Customer Success Manager from 2018 to 2020 and as a Content Marketing Manager from 2020 to 2021. Subsequently, she served as the Senior Content Marketing Manager from 2021 to 2022. In these roles, she developed effective sales collateral, including decks, product comparison one-pagers, videos, and case studies. She also established Cooleaf's brand voice across all communications.
Professional Experience Before Cooleaf
Before joining Cooleaf, Melissa gained experience in various marketing roles. She worked as a Content Writer & Trip Designer at Journy from 2016 to 2018, and as a Marketing & Communications Manager at DaisyBill from 2015 to 2016. Additionally, she served as Social Media and Affiliates Manager at Daily Steals from 2013 to 2015. Her early career included an internship at Penguin Group USA as a Publicity/Editorial Intern in 2012.
Educational Background
Melissa Perry studied at Marist School in Atlanta, Georgia, where she completed her high school education from 2002 to 2008. She then attended The University of Georgia, earning a Bachelor of Arts (B.A.) in English Language and Literature from 2008 to 2012. Additionally, she participated in a Study Abroad program at the University of Oxford, focusing on English Language and Literature.