Teresa Arrue
About Teresa Arrue
Teresa Arrue is a Digital Marketing Specialist at Cooleaf, where she has worked since 2022. She has successfully developed marketing plans that improved customer satisfaction and retention, authored numerous blogs, and led campaigns to boost brand visibility.
Work at Cooleaf
Teresa Arrue has been employed at Cooleaf as a Digital Marketing Specialist since 2022. In this role, she has developed and implemented marketing plans that have notably increased customer satisfaction and retention rates. Her responsibilities include authoring over 20 blogs and leading Facebook campaigns aimed at enhancing brand visibility. Teresa has demonstrated a strong capability in optimizing customer outreach and improving brand awareness through various strategic marketing initiatives.
Previous Experience at Star Leasing Company
Before joining Cooleaf, Teresa Arrue worked at Star Leasing Company as a Customer Service Representative from 2019 to 2021. During her tenure, she gained valuable experience in customer interactions and service delivery, which contributed to her skills in communication and client relations.
Education and Expertise
Teresa Arrue earned her Bachelor's degree in Marketing from Clayton State University, where she studied from 2012 to 2017. This educational background provided her with foundational knowledge in marketing principles and practices, which she has applied throughout her career in various marketing roles.
Marketing Initiatives and Projects
In her current role, Teresa has led consumer journey and media insights research to develop media extensions and innovations targeting key growth audiences. She has directed over 10 videos and conducted three virtual tours as part of her marketing initiatives, showcasing her ability to engage audiences through diverse media formats.
Skills in Digital Marketing
Teresa Arrue has demonstrated exceptional skills in digital marketing, particularly in optimizing conversion rates through strategic communication initiatives. Her expertise includes enhancing brand awareness and customer outreach, which are critical components of effective digital marketing strategies.