Alyssa Torres
About Alyssa Torres
Alyssa Torres is a Senior Campaign Manager at Copado, with extensive experience in marketing roles across various companies, including Eventbrite and Salesforce. She holds a Bachelor's Degree in Communication and English from the University of California, Davis.
Work at Copado
Alyssa Torres has been serving as a Senior Campaign Manager at Copado since 2021. In this role, she is responsible for developing and executing marketing campaigns that align with the company's objectives. Her position in Denver, Colorado, allows her to leverage her extensive marketing experience to enhance Copado's market presence.
Previous Experience in Marketing
Prior to her current role, Alyssa Torres held several marketing positions at Eventbrite, including Channel Marketing Specialist, Program Manager for Sales Acquisition, and Account Based Marketing Manager. Her tenure at Eventbrite spanned from 2014 to 2019, during which she gained significant experience in various marketing functions. She also worked at Salesforce as a Senior Marketing Manager for 11 months in 2020.
Education and Expertise
Alyssa Torres earned her Bachelor's Degree in Communication and English from the University of California, Davis, from 2004 to 2008. She possesses expertise in conversion rate optimization, reporting and analytics, lead generation, and email marketing. These skills are essential for enhancing marketing strategies and building customer relationships.
Background in Marketing Operations
Alyssa has a strong background in marketing operations, having worked as a Marketing Operations Associate and Specialist at Eventbrite. Her experience includes managing content through content management systems and optimizing marketing processes. This foundation has contributed to her proficiency in inbound marketing and account-based marketing strategies.
Career Progression
Alyssa Torres has progressed through various roles in the marketing field, starting as a Therapy Services Coordinator at Sutter Health and moving into marketing roles at companies like LoopNet and VigLink. Her diverse experience across different organizations has equipped her with a comprehensive understanding of marketing dynamics and customer engagement.