Brisa Reyes
About Brisa Reyes
Brisa Reyes is a Manager of Operations and Strategy in Global Marketing at Copado, based in Chicago, Illinois. With a background in financial analysis and marketing strategy, she has previously held roles at Cummins Inc. and Salesforce, where she achieved significant cost reductions and process improvements.
Current Role at Copado
Brisa Reyes serves as the Manager of Operations & Strategy in Global Marketing at Copado, a position she has held since 2022. Based in Chicago, Illinois, she is responsible for overseeing various operational strategies that enhance marketing effectiveness. Her role involves managing a significant marketing budget and ensuring alignment across departments to optimize performance.
Previous Experience at Cummins Inc.
Prior to her current role, Brisa Reyes worked at Cummins Inc. in various capacities. She served as a Senior Financial Analyst from 2018 to 2019 and as an Internal Auditor from 2017 to 2018. During her tenure, she standardized the procurement process, achieving a 25% year-over-year decrease in the tech stack. Additionally, she was part of the Finance Development Program as a Financial Analyst from 2015 to 2017.
Experience at Salesforce
Brisa Reyes has also held multiple positions at Salesforce. She was a Senior Analyst from 2019 to 2021, where she developed a new pipeline planning and forecasting model that influenced compensation packages for go-to-market employees. She later became the Manager of Global Marketing Functional Strategy & Planning from 2021 to 2022, where she achieved a 50% reduction in marketing cost per lead through ROI-based decision-making.
Educational Background
Brisa Reyes earned her Bachelor of Science degree in Management and Accounting from Purdue University, completing her studies from 2010 to 2014. Her education provided a strong foundation in financial analysis and strategic management, which she has applied throughout her career in various operational and financial roles.
Key Achievements
In her career, Brisa Reyes has achieved significant milestones, including managing a team of 60 employees while overseeing a $10 million marketing budget. She redesigned budget and procurement processes, reducing quarterly budget overages from 150% to within 1% of the budget for the fiscal year. Additionally, she implemented a centralized planning system that improved departmental alignment across her organizations.