Garrett Edwards
About Garrett Edwards
Garrett Edwards is a Sales & Business Development Manager currently working at Copado in Denver, Colorado. He has extensive experience in sales development, account-based marketing strategies, and digital transformation, with previous roles at Demandbase and InsideView.
Work at Copado
Garrett Edwards currently serves as the Sales & Business Development Manager at Copado, a position he has held since 2024. Based in Denver, Colorado, he focuses on driving sales strategies and business development initiatives. His role involves leveraging his expertise in account-based marketing (ABM) and account-based experience (ABX) to enhance customer engagement and sales performance.
Previous Experience in Sales Development
Before joining Copado, Garrett Edwards worked at Demandbase as a Sales Development Manager from 2022 to 2024. His tenure included a focus on sales strategies and team leadership. Prior to that, he held multiple roles at InsideView, A Demandbase Company, including Sr. Sales Development Representative and Mid-Market Account Executive, where he was responsible for driving sales initiatives and managing client relationships in the San Francisco Bay Area.
Education and Expertise
Garrett Edwards holds a Bachelor of Arts (B.A.) in Cultural Anthropology and English from UC Santa Barbara, where he also studied Applied Psychology and Education. He furthered his education with a Master of Arts (MA) in Sociology from Arizona State University. His academic background supports his expertise in sales processes, coaching, and implementing effective sales strategies.
Sales Techniques and Skills
Garrett employs various sales techniques, including Challenger, BANT, MEDDIC, and Solution selling, to optimize sales operations. He is skilled in Salesforce automation and pipeline management, utilizing a data-driven approach to enhance sales processes. His training in coaching and prospecting contributes to his effectiveness in closing deals and driving revenue.
Professional Background
Garrett's professional journey includes diverse roles that span sales development, business development, and academic advising. He has worked as a Business Development Fellow at SV Academy and as a Clinical, Counseling, School Psychology Research Associate at UC Santa Barbara. His experience in various sectors equips him with a well-rounded perspective on sales and business development.