Mark Truswell
About Mark Truswell
Mark Truswell serves as the RVP Sales EMEA North at Copado, bringing extensive experience in sales and technology. He has held various leadership roles across multiple companies, focusing on customer needs and developing integrated go-to-market strategies.
Work at Copado
Mark Truswell serves as the RVP Sales EMEA North at Copado, a position he has held since 2022. In this role, he is responsible for leading sales initiatives across the EMEA North region. His focus includes developing strategies that align with customer needs and driving revenue growth. Truswell's experience in complex sales environments is instrumental in delivering tailored solutions to clients.
Previous Experience in Sales Management
Before joining Copado, Mark Truswell held several key sales management positions. He worked at Talend as the Regional Sales Director for the UK and Ireland from 2019 to 2021. Prior to that, he was the Telco/Media Lead at Talend from 2016 to 2019. He also served as the EMEA Regional Sales Director at Logz.io for 7 months in 2021 and as Sales Manager at Applaud Solutions Limited for 6 months in 2015.
Background in Technology and Sales
Mark Truswell has a solid background in software engineering, business analysis, and technical consulting. This diverse expertise supports his strategic and tactical approach to sales. He has experience in developing industry vertical go-to-market plans that integrate sales, demand generation, and marketing, which enhances his effectiveness in customer-facing roles.
Co-founding a Tech Start-up
Mark Truswell co-founded a tech start-up where he played a crucial role in defining the product offering. He was responsible for building an integrated go-to-market infrastructure, which laid the foundation for the company's sales strategy and market entry.
Coaching and Customer Focus
In his professional roles, Mark Truswell emphasizes coaching at all levels. He works closely with customer-facing teams to prioritize customer needs, ensuring that sales strategies align with client expectations and market demands. His approach fosters a customer-centric culture within sales teams.