Rebecca Jacobs
About Rebecca Jacobs
Rebecca Jacobs serves as the Senior Manager of Customer Marketing & Advocacy at Copado, where she has worked since 2021. With a diverse background in marketing roles across various companies, she specializes in enhancing brand reputation and customer engagement.
Work at Copado
Rebecca Jacobs has served as the Senior Manager of Customer Marketing & Advocacy at Copado since 2021. In this role, she focuses on enhancing brand reputation on third-party review sites, including G2, Gartner Peer Insights, and AppExchange. She has developed a programmatic approach to identifying and delivering customer stories and references. Additionally, she has increased video testimonials by 350% as part of Copado's customer advocacy program. Jacobs collaborates with internal teams across various functions to align on key strategies that support the company's marketing objectives.
Previous Work Experience
Prior to her current position at Copado, Rebecca Jacobs held several marketing roles. She worked as a Senior Marketing Manager at AutoRABIT for three months in 2021 and was previously a Marketing Manager at CodeScan from 2020 to 2021. Jacobs also served as Marketing Communications Manager at APCO Worldwide from 2019 to 2020. Her earlier experience includes a three-year tenure as Marketing Manager at Payoneer, where she worked across multiple countries including Israel, the UK, the US, Australia, and Bangladesh.
Education and Expertise
Rebecca Jacobs earned her Bachelor of Arts in Political Science from the University of Michigan College of Literature, Science, and the Arts, completing her studies from 2002 to 2006. She furthered her education by obtaining a Master of Business Administration (MBA) from Tel Aviv University, specializing in the Sofaer International Masters of Business Administration program from 2009 to 2010. Additionally, she holds a Master’s degree in Public Policy, focusing on Conflict Resolution and Mediation, also from Tel Aviv University, which she completed from 2010 to 2011.
Background
Rebecca Jacobs has a diverse professional background that includes roles in marketing, communications, and strategic relations. She began her career as a Photo Production Assistant at Porsche in 2010 and later worked as an Editorial Photo Assistant at Food & Wine Magazine from 2007 to 2009. Jacobs has also held positions at Arava Power Company and APCO Worldwide in various marketing and communications capacities, demonstrating her versatility and adaptability in the field.
Achievements in Customer Advocacy
In her role at Copado, Rebecca Jacobs has made significant contributions to customer advocacy initiatives. She has successfully built relationships with customers to deliver their stories through various content mediums, including testimonials, videos, events, and public relations. Her strategic approach has led to a notable increase in customer engagement and the effectiveness of the company's advocacy programs.