Rich Borders
About Rich Borders
Rich Borders serves as the GTM Program Manager at Copado, where he has worked since 2021. With over a decade of experience in program management and sales, he previously held positions at Gartner and The Southwestern Company.
Work at Copado
Rich Borders has been serving as the GTM - Program Manager at Copado since 2021. In this role, he focuses on managing go-to-market strategies and initiatives. His responsibilities include collaborating with key stakeholders to enhance pipeline acceleration and drive revenue growth. Based in Silverton, Oregon, Borders has contributed to the company's strategic objectives through effective program management.
Previous Experience at Gartner
Prior to joining Copado, Rich Borders worked at Gartner for 11 years, holding various positions. He served as a Senior Program Manager for Sales and Events from 2010 to 2021, where he managed large-scale programs and collaborated with sales teams. Additionally, he worked as a PDA Account Executive from 2014 to 2016, focusing on account management and client relations. His experience at Gartner provided him with a strong foundation in program management and sales strategy.
Sales and Event Management Background
Rich Borders began his career at The Southwestern Company, where he worked as a First Year Salesperson for 8 months in 2005 and later as a Student Manager from 2005 to 2009. He also gained experience as an Event Manager at Evanta, a Gartner Company, from 2010 to 2014. In these roles, he developed skills in sales, team management, and event planning, which have been instrumental in his career progression.
Education and Expertise
Rich Borders earned a Bachelor of Arts in History from the University of Oregon, where he studied from 2004 to 2009. He also pursued studies in Spanish at Universidad Latina de América, A.C. in 2008. His educational background has equipped him with analytical and communication skills that are valuable in his professional roles.
Key Contributions and Initiatives
Throughout his career, Rich Borders has made significant contributions to various programs and initiatives. He collaborated with the Chief Revenue Officer and major VC investors to manage a program aimed at leveraging relationships for pipeline acceleration. Additionally, he contributed to the development and implementation of the MEDPIC sales training program for a sales team of over 100 people, demonstrating his commitment to enhancing sales effectiveness.