Teddi Sweeney
About Teddi Sweeney
Teddi Sweeney serves as the Director of Partner Marketing at Copado, where he focuses on developing marketing strategies that enhance partner engagement. He has extensive experience in marketing leadership within the B2B tech sector and has worked with various companies, leveraging technologies such as AI and ML.
Work at Copado
Teddi Sweeney currently serves as the Director of Partner Marketing at Copado, a position held since 2024. In this role, Sweeney collaborates with internal teams to develop and execute marketing strategies that ensure partner participation and campaign alignment. Sweeney designed a comprehensive partner program aimed at fostering mutually beneficial relationships, driving partner engagement, and enhancing revenue growth.
Previous Experience in Marketing
Teddi Sweeney has held various marketing roles across multiple organizations. Prior to joining Copado, Sweeney worked at Crux as the Director of Worldwide Field & Partner Marketing for one year. Sweeney also served as Head of Marketing at eyko, Inc. for seven months in 2022 and was Vice President of Marketing at Science4Data for five months in 2021. Earlier in their career, Sweeney held positions at IBM Corporation, CAST, TIBCO Software, and Siebel Systems, accumulating extensive experience in demand generation and field marketing.
Education and Expertise
Teddi Sweeney holds a Master's Degree in Mass Communications from San Jose State University. Additionally, Sweeney earned a Bachelor's Degree in Advertising and Journalism from the University of Florida. This educational background supports Sweeney's expertise in marketing leadership, particularly in the B2B tech sector, with a focus on leveraging technologies such as Artificial Intelligence, Machine Learning, and Natural Language Processing.
Founding Relevant Buzz
Sweeney founded Relevant Buzz, a marketing consulting and execution agency that provides marketing leadership and expertise specifically for B2B technology segments. This initiative reflects Sweeney's commitment to enhancing marketing strategies and execution within the tech industry.
Track Record in SaaS Marketing
Teddi Sweeney has a successful track record of creating and leading strategies that drive sustainable growth for SaaS platform revenues. This experience includes developing marketing initiatives that align with business objectives and enhance overall market presence.