Alice C. Cheng, MBA, Cmp
About Alice C. Cheng, MBA, Cmp
Alice C. Cheng is a Manager of Events & Branding with an MBA in Marketing and Management from the University of California, Riverside. She has extensive experience in event management and vendor negotiation, currently overseeing operations at COPE Health Solutions since 2015.
Current Role at COPE Health Solutions
Alice C. Cheng serves as the Manager of Events & Branding at COPE Health Solutions, a position she has held since 2015. In this role, she oversees various aspects of event management and branding initiatives. Cheng has directed operations for over 10 virtual webinars and events via Zoom, ensuring effective execution and post-event analysis. She has also built processes for managing conference budgets that range from $5,000 to $200,000, demonstrating her capability in financial oversight within event planning.
Previous Experience at COPE Health Solutions
Prior to her current role, Alice Cheng worked at COPE Health Solutions in two capacities. She served as an Alumni Coordinator from 2013 to 2014, where she focused on alumni engagement. Cheng also held the position of Assistant Manager from 2014 to 2015, contributing to various operational tasks. Her experiences at COPE Health Solutions have provided her with a strong foundation in event management and organizational branding.
Education and Expertise
Alice Cheng earned her MBA in Marketing and Management from the A. Gary Anderson Graduate School of Management at the University of California, Riverside, completing her studies from 2011 to 2013. She also holds a Bachelor of Arts degree in Global Studies from the same university, which she obtained from 2007 to 2011. Additionally, she completed her high school education at San Gabriel Academy, graduating in 2007. Cheng's educational background equips her with a robust understanding of marketing strategies and management principles.
Professional Achievements
Alice Cheng has successfully launched Pardot integration with Salesforce, enhancing mailing campaigns that reached over 10,000 subscribers in 2020. She also spearheaded the inaugural Population Health 360 Conference in 2017, which attracted a nationwide audience of over 100 healthcare executives. Furthermore, she negotiated and managed vendor relationships, achieving savings of over $7,000 in audio-visual costs, showcasing her skills in cost management and vendor negotiation.
Early Career Experience
Before her tenure at COPE Health Solutions, Alice Cheng gained experience as an Accounting Intern at GTCbio in 2011, where she worked for one month. She also served as a Teaching Assistant at the University of California, Riverside, from 2012 to 2013, contributing to the academic development of students. These early roles provided her with foundational skills in accounting and teaching, complementing her later career in event management and branding.