Laura Fietz
About Laura Fietz
Laura Fietz serves as the Head of Marketing at CopeCart, where she has worked remotely since 2022. With a background in digital marketing and content management, she has held various roles in marketing and management across multiple companies.
Work at CopeCart
Laura Fietz has served as Head of Marketing at CopeCart since 2022. In this role, she develops omnichannel marketing strategies that encompass all levels of the marketing mix. She is responsible for managing a team of nine individuals, focusing on their development and organizational structure. Additionally, she oversees budget planning and performance measurement, ensuring that marketing initiatives align with the company's objectives.
Previous Marketing Roles
Before joining CopeCart, Laura Fietz held several marketing positions. She worked as a Digital Marketing Manager at Stiftung Marien-Hospital Euskirchen from 2019 to 2020. Prior to that, she was a Marketing Manager at envelio from 2020 to 2022. Her experience also includes a role at Valtech Germany, where she focused on content development and management for 'lufthansa.com' from 2015 to 2018. Additionally, she briefly worked as an Account Manager at telexiom AG in 2015 and completed a marketing internship at NFGC in Shanghai in 2012.
Education and Expertise
Laura Fietz studied at the University of Applied Sciences Würzburg, where she earned a Bachelor of Arts (B.A.) in Mediamanagement from 2010 to 2014. She also attended Kaufmännische Schulen Marburg, where she studied English and French, achieving the qualification of Multilingual Secretary from 2007 to 2009. Her educational background supports her expertise in marketing strategy and management.
Team Management and Development
In her current role at CopeCart, Laura Fietz manages a team of nine marketing professionals. She focuses on their further development and organizational structure, ensuring that team members are equipped to meet the demands of their roles. Her leadership emphasizes collaboration and skill enhancement within the marketing department.
Budget Planning and Performance Measurement
Laura Fietz oversees budget planning and performance measurement in her position at CopeCart. This responsibility involves analyzing marketing expenditures and assessing the effectiveness of marketing campaigns. Her approach ensures that resources are allocated efficiently and that marketing efforts contribute to the overall success of the organization.