Melanie Mathieu Raffa
About Melanie Mathieu Raffa
Melanie Mathieu Raffa is a Senior Customer Marketing Manager with extensive experience in digital marketing and customer engagement. She has held various roles in notable organizations and has also started her own business, Ghost Country Co., specializing in homemade rustic gifts.
Work at Copper
Currently, Melanie Mathieu Raffa serves as the Senior Customer Marketing Manager at Copper, a position she has held since 2023 in Calgary, Alberta, Canada. In her role, she produces and hosts quarterly customer webinars, creating tailored in-app experiences for customers using Intercom. She has also developed and executed customer advocacy programs, including referral programs and case studies, enhancing customer engagement and satisfaction.
Previous Experience
Melanie has a diverse background in marketing and communications. She worked as a Digital Marketing Consultant at Aviva Canada from 2019 to 2021, where she specialized in content marketing strategy, Google Analytics, and digital sales funnel management. Prior to that, she held various roles at Strategy Institute, including Senior Marketing Manager and Marketing Coordinator, where she led marketing strategies for events and managed content creation for conferences.
Education and Expertise
Melanie holds a Bachelor of Arts (B.A.) in Communication and Media Studies with a specialization in Public Relations from the University of Guelph-Humber, completed in 2015. She has pursued further education in digital marketing and analytics through the Canadian Marketing Association and BrainStation, studying Digital Analytics and Digital Marketing Part-Time Course since 2017. Additionally, she achieved Customer Marketing: Core Certified from Product Marketing Alliance.
Background in Marketing
Melanie's marketing career began with roles in academic institutions, including the University of Guelph-Humber, where she worked as a Registrar Communications Assistant and Student Services Communications Assistant. She transitioned to the corporate sector with positions at Shaw Communications and Hackworks, where she gained experience in public relations and innovation program management. Her early career also included an internship at the University of Bremen, enhancing her international communications skills.
Entrepreneurial Venture
In 2021, Melanie founded Ghost Country Co., a small business focused on crafting homemade rustic gifts. This venture reflects her entrepreneurial spirit and creativity, allowing her to explore her passion for handmade products while applying her marketing expertise to promote her brand.