Michelle Ing Lee 💫
About Michelle Ing Lee 💫
Michelle Ing Lee is a Customer Marketing Manager at Copper, where she has worked since 2023. She has a background in geoscience and environmental science from the University of Toronto and has held various roles in customer experience and marketing across multiple organizations.
Work at Copper
Michelle Ing Lee currently holds the position of Customer Marketing Manager at Copper, where she has worked since 2023. Prior to this role, she served as Senior Customer Enablement Manager from 2022 to 2023 and as Customer Enablement Manager from 2020 to 2022. In these positions, she contributed to customer engagement by creating content, positioning, messaging, and organizing beta testing groups. Her efforts have significantly supported go-to-market launches and customer advocacy.
Education and Expertise
Michelle Ing Lee earned an Honours Bachelor of Science (HBSc.) in Geoscience and Environmental Science from the University of Toronto, where she studied from 2012 to 2016. Her academic background provides a strong foundation for her work in customer marketing and enablement, particularly in understanding customer needs and environmental considerations.
Background
Before joining Copper, Michelle worked in various roles that contributed to her expertise in customer experience and marketing. She was a Program Coordinator at Caliber Quality Solutions from 2017 to 2019 and served as a Customer Experience Manager for three months in 2020. Additionally, she gained research experience as an Undergraduate Researcher at the University of Toronto and as a Research Intern at Environment and Climate Change Canada in 2015.
Achievements
Michelle has created and strategized over 200 pieces of content, including articles, videos, demos, onboarding guides, case studies, and how-to's, aimed at enhancing customer and prospect engagement. She successfully grew a user community from 0 to over 4600 members, demonstrating her skills in community building and customer advocacy.