Steve Susina
About Steve Susina
Steve Susina is the Director of Marketing & Demand Generation at Core BTS, where he has worked since 2023. With extensive experience in marketing leadership roles across various companies, he emphasizes customer-centric marketing strategies and has a strong background in transforming marketing teams and driving revenue growth.
Work at Core BTS
Steve Susina serves as the Director of Marketing & Demand Generation at Core BTS, a position he has held since 2023. In this role, he focuses on driving marketing strategies that align with the company's goals. His responsibilities include overseeing demand generation initiatives and enhancing brand visibility within the Greater Chicago Area.
Previous Experience in Marketing
Prior to his current role, Steve held various marketing leadership positions. He was the Director of Marketing at Lorman Education Services from 2019 to 2021, where he guided the company’s transition to an enterprise-focused approach. He also worked at RevenueWell as Director of Marketing from 2017 to 2019, transforming the marketing team and significantly increasing revenue generated from marketing efforts.
Educational Background
Steve Susina has a solid educational foundation in business and engineering. He earned a Master of Science in Marketing Communications from the Illinois Institute of Technology, completing his studies from 1999 to 2001. He also holds an MBA from the University of Pittsburgh, where he studied from 1991 to 1993. His undergraduate degree is a Bachelor of Science in Electrical Engineering from Marquette University, achieved from 1980 to 1984.
Marketing Philosophy and Approach
Steve believes in a customer-centric marketing philosophy, emphasizing that the customer controls the buying process. He focuses on supporting customers throughout their journey, from research to purchase and retention. His approach includes developing strong brand messaging and establishing thought leadership through content marketing.
Achievements in Demand Generation
Throughout his career, Steve has demonstrated a unique ability to transform underperforming marketing organizations into market leaders. Notably, during his tenure at RevenueWell, he expanded the marketing team from a single-person operation to a high-performing team of ten, increasing marketing-generated revenue from less than 10% to nearly 75% by mid-2019.