Bob Prohaska
About Bob Prohaska
Bob Prohaska serves as the Director of Digital Experience at Core Creative, where he has worked since 2018. He specializes in digital strategy and application, particularly in the healthcare marketing sector, leveraging his extensive experience in user experience and design.
Work at Core Creative
Bob Prohaska has served as the Director of Digital Experience at Core Creative since 2018. In this role, he is responsible for managing digital strategy and application for both the agency and its clients. He collaborates closely with Core Health, a specialized healthcare marketing practice, to address unique marketing challenges faced by mid-market healthcare providers and brands. His work focuses on enhancing audience engagement through the identification and development of digital tools and applications.
Previous Experience in Digital Experience
Before joining Core Creative, Bob Prohaska held the position of Director of Digital Experience at GS Design from 2017 to 2018. He also worked as a User Experience Architect at GS Design from 2013 to 2017. His earlier roles include Design Department Manager at PowerSports Network from 2005 to 2012 and User Experience / Interaction Designer at Dominion Enterprises from 2012 to 2013. He began his career at PowerSports Network as a Web Designer from 2004 to 2005.
Education and Expertise
Bob Prohaska earned a Bachelor of Arts (B.A.) in Graphic Design from Carthage College, where he studied from 1998 to 2002. He also attended Pius XI from 1994 to 1998. His educational background provides a foundation for his expertise in digital experience, user experience design, and digital strategy.
Focus on Digital Strategy and Consumer Insight
In his current role and previous positions, Bob Prohaska emphasizes the importance of consumer insight in shaping digital interactions. He analyzes how digital technologies integrate into broader customer experiences and tracks digital interactions to enhance customer engagement. His approach is research-driven, aimed at delivering creative solutions that generate business impact, particularly in the healthcare sector.