Dana Carpenter
About Dana Carpenter
Dana Carpenter serves as the Vice President of Client Services, Brand at Core Creative, where she has worked since 2010. With a background in journalism and extensive experience in brand development, she is recognized for her adaptability and leadership skills.
Work at Core Creative
Dana Carpenter has been with Core Creative since 2010, holding various positions that reflect her growth within the company. She started as an Account Supervisor from 2010 to 2014, then transitioned to Senior Account Executive from 2004 to 2010. In 2014, she became the Director of Marketing Communications, a role she maintained for ten years. In 2022, she advanced to the position of Vice President - Client Services, Brand, where she has served for two years. Her tenure at Core Creative has been marked by her contributions to brand development and activation.
Education and Expertise
Dana Carpenter earned her Bachelor's Degree in Journalism and Mass Communications from the University of Wisconsin-Milwaukee, completing her studies from 1998 to 2002. Her educational background provides a foundation for her strong expertise in brand development and activation, which is essential in her current role in client services. She has developed skills in internal communications and media relations, enhancing her effectiveness in managing client relationships.
Background
Prior to her extensive career at Core Creative, Dana Carpenter gained valuable experience in the marketing and public relations sectors. She worked as a Public Relations Intern at Milwaukee Bucks Inc. from 2000 to 2003. She also served as an Assistant Account Executive at BVK for one year from 2003 to 2004. This diverse background has contributed to her versatility and adaptability in various roles throughout her career.
Leadership and Team Management
Dana Carpenter is recognized for her leadership abilities and her approach to team management. She emphasizes the importance of building strong relationships with both her team and clients. Known for her ability to lead effectively, she also understands when to allow team members to take charge. This balance contributes to a collaborative work environment and enhances overall team performance.
Insights on Marketing Strategies
Dana Carpenter has insights into the importance of delivering differentiated content and experiences in a competitive marketing landscape. Her expertise in brand development informs her strategies, allowing her to navigate the complexities of client services effectively. She is described as a 'Swiss Army Knife' for her versatility, which aids in adapting to various roles and responsibilities within the marketing field.