Rebecca Eckhart
About Rebecca Eckhart
Rebecca Eckhart is an Internal Communications and PR Strategist at Core Creative in Chicago, where she has worked since 2009. She specializes in integrated brand management strategies and has managed client relationships for major brands such as Verizon Wireless and Milwaukee Tool.
Work at Core Creative
Rebecca Eckhart has served as the Internal Communications & PR Strategist at Core Creative since 2009. In her role, she manages client relationships and oversees marketing initiatives for various accounts. She is responsible for both budget management and team leadership, ensuring that projects align with client expectations and organizational goals. Eckhart plays a significant role in promoting on-brand behaviors among employees, aiming for total brand alignment across the organization. Her expertise includes executing integrated brand management strategies that effectively connect marketing and corporate communications.
Previous Experience in Public Relations
Before joining Core Creative, Rebecca Eckhart worked as a Public Relations Account Executive at Laughlin/Constable from 2005 to 2009. During her four years there, she managed client relationships and executed marketing initiatives for notable brands, including Verizon Wireless, Milwaukee Tool, and Sentry. Earlier in her career, she served as a Communications Assistant for the Department of Revenue - Wisconsin Lottery for six months in 2005, where she gained foundational experience in communications.
Education and Expertise
Rebecca Eckhart earned her Bachelor of Arts degree in Strategic Communications from the University of Wisconsin-Madison, where she studied from 2001 to 2005. Her academic background has equipped her with the skills necessary to develop effective communication strategies that engage both internal and external audiences. Eckhart specializes in integrated brand management, focusing on aligning marketing efforts with corporate communications to enhance overall brand presence.
Insights on Experiential Marketing
Rebecca Eckhart has shared insights regarding experiential marketing trends for 2024, emphasizing the resurgence of this marketing strategy in a post-pandemic landscape. She has highlighted the importance of creating intentional selfie moments at events, which can enhance audience engagement and brand interaction. Her contributions to discussions on experiential marketing reflect her extensive knowledge and experience in the field.