Rob Potts
About Rob Potts
Rob Potts is an Executive Creative Director with extensive experience in the advertising industry, currently working at Core Creative in Dublin. He has held prominent positions at notable agencies such as Havas London, Ogilvy, and Saatchi & Saatchi, where he led creative campaigns for major brands.
Current Role at Core Creative
Rob Potts serves as the Executive Creative Director at Core Creative since 2024. He operates on-site in Dublin, County Dublin, Ireland. In this role, he is responsible for leading the creative vision and strategy of the agency, overseeing the development of innovative campaigns that align with client objectives.
Previous Experience at Havas London
Before joining Core Creative, Rob Potts worked at Havas London as a Creative Partner from 2019 to 2022. During his three-year tenure, he was instrumental in crafting creative campaigns for notable brands. His leadership contributed to the agency's reputation for delivering impactful advertising solutions.
Career at Saatchi & Saatchi
Rob Potts held multiple roles at Saatchi & Saatchi, starting as a Creative Director from 2009 to 2014 and later as Executive Creative Director from 2014 to 2019. He led creative initiatives for major brands such as EE, ASDA, and Kerry Foods. His collaboration with Andy Jex resulted in multi-award-winning campaigns for brands including Walls and Toyota.
Educational Background
Rob Potts studied Media Studies at West Surrey College of Art and Design from 1991 to 1994. He furthered his education in Advertising at Watford College, where he completed his studies from 1996 to 1997. This educational foundation has contributed to his expertise in creative direction and advertising.
Notable Achievements in Advertising
Throughout his career, Rob Potts has developed award-winning campaigns for various high-profile clients. As the first creative hire at Fallon, he worked on successful campaigns for BBC 1Xtra, Sony, Timex, and Starbucks. His portfolio reflects a diverse range of creative work, showcasing his ability to drive brand success through innovative advertising.