Sara Scharlau

Sara Scharlau

Design Director @ Core Creative

About Sara Scharlau

Vice President of Design Services

Sara Scharlau currently holds the position of Vice President of Design Services. In this role, she oversees a diverse team of project managers and designers. Her responsibilities include creating packaging, 3D renderings, in-store and event marketing collateral, e-commerce solutions, and internal communication materials. Sara is also invested in maintaining high brand standards for Milwaukee Tool.

Experience as Creative Director

Before becoming the Vice President of Design Services, Sara Scharlau acted as a creative director. Her tenure in this role helped her gain extensive experience in creative leadership, managing design strategies, and overseeing the production of various marketing materials. This background has equipped her with the skills necessary to lead complex design projects and ensure their alignment with company standards.

Tenure with the Company

Sara Scharlau has been with the company since at least 2012. Over the years, she has played a crucial role in shaping the design services department. Her long-term association with the company underscores her commitment and deep understanding of its brand and operational standards.

Team Leadership and Workflow Optimization

Sara Scharlau leads a team of project managers and designers, focusing on efficiency and talent acquisition. She is responsible for structuring teams and establishing workflow processes that enhance productivity. Sara's leadership ensures that the team operates smoothly and meets the high standards expected by Milwaukee Tool.

Collaboration with Agency Partners and CFO

Sara Scharlau's role involves significant collaboration as she is directly supported by agency partners and the chief financial officer. This collaborative approach allows her to align design strategies with financial planning and external expertise, ensuring a comprehensive approach to the company’s design services.

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