Dan Codling Wiles
About Dan Codling Wiles
Dan Codling Wiles serves as the Director of Sales for Asia Pacific at Core Health & Fitness, overseeing brands such as Startrac, Schwinn Indoor, Stairmaster, Nautilus, and Throwdown. He has extensive experience in sales management across the Asia Pacific region, having previously held leadership positions at Nautilus Inc. and Octane Fitness.
Current Role at Core Health & Fitness
Dan Codling Wiles serves as the Director of Sales for the Asia Pacific region at Core Health & Fitness. He has held this position since 2020 and operates from Hong Kong SAR. In this role, he oversees sales strategies for several brands, including Startrac, Schwinn Indoor, Stairmaster, Nautilus, and Throwdown. His responsibilities include managing distribution channels and key accounts to drive sales growth across the region.
Previous Experience at Nautilus Inc.
Prior to his current role, Dan worked at Nautilus Inc. as the Director of Sales for Asia and Oceania from 2018 to 2020. During his tenure, he was instrumental in achieving strong sales results and contributed to the company's overall performance in the region. His leadership helped establish Nautilus Inc. as a key player in the fitness equipment market.
Experience at Octane Fitness
Dan Codling Wiles was the Director of Asia and Oceania Sales at Octane Fitness from 2012 to 2018. He successfully led the Asia Pacific region, contributing to a record sale to Nautilus Inc. at an 11 times multiple in 2016. He also served as the international contact for major global fitness chains, enhancing business relations and expanding market presence.
Educational Background
Dan studied at the University of New England in Australia, where he earned a Bachelor of Commerce (B.Com.) with a focus on Marketing and E-Commerce from 2000 to 2003. He also attended St Josephs College, Nudgee, in Brisbane from 1993 to 1998. Additionally, he pursued postgraduate studies in Global Business at the Saïd Business School, University of Oxford, achieving a Diploma in Global Business from 2018 to 2019.
Recognition and Achievements
Throughout his career, Dan Codling Wiles has been recognized multiple times as the international salesperson of the year in his previous roles. His achievements reflect his expertise in sales and his ability to drive results in the competitive fitness industry.