Jeff Dilts
About Jeff Dilts
Jeff Dilts serves as the Vice President of Global Marketing & Product Innovation at Core Health & Fitness, where he has worked since 2021. He has extensive experience in the fitness industry, having held various leadership roles in marketing and product management over the past several decades.
Work at Core Health & Fitness
Jeff Dilts serves as the Vice President of Global Marketing & Product Innovation at Core Health & Fitness. He has held this position since 2021, contributing to the company's strategic direction from their Lake Forest, California location. In this role, he leads a team of marketing, product, and project professionals, focusing on creating solutions that assist customers in growing their businesses through effective marketing and product innovation.
Previous Experience in Marketing and Product Management
Before his current role, Jeff Dilts was the Vice President of Product Management & Innovation at Core Health & Fitness from 2015 to 2021. His previous experience includes serving as Vice President of Global Marketing at Star Trac Health & Fitness, Inc. from 2014 to 2015, and working as a Territory Manager at FreeMotion Fitness from 1998 to 2002. He also held positions at Cybex International and The Sports Club/LA, accumulating extensive experience in the fitness industry.
Education and Expertise
Jeff Dilts studied at California State University, Long Beach, where he earned a degree in Exercise Science / PE from 1981 to 1985. His educational background supports his expertise in creating a fun and empowering work environment, which contributes to business profitability and growth. His focus on marketing and product innovation is informed by both his academic training and extensive industry experience.
Career Progression in the Fitness Industry
Jeff Dilts has a long-standing career in the fitness industry, beginning as a Regional Fitness Manager at The Sports Club/LA from 1984 to 1997. He transitioned to various roles, including Director of Business Development at the National Academy of Sports Medicine from 2001 to 2004, and Territory Manager positions at Cybex International and FreeMotion Fitness. His career reflects a consistent trajectory of leadership and innovation within the sector.