Lisa Mc Dermott
About Lisa Mc Dermott
Lisa McDermott serves as the Vice President of Marketing at CoreDial, LLC, where she develops integrated marketing campaigns and events. With a background in sales and marketing, she emphasizes user experience and relationship building in her strategies.
Work at CoreDial
Lisa Mc Dermott has served as the Vice President of Marketing at CoreDial, LLC since 2018. In this role, she develops high-value, integrated marketing campaigns and events aimed at attracting new partners while supporting the success of existing partners. Her focus includes executing marketing strategies that drive acquisition, growth, and retention of growth-focused Channel Partners. Mc Dermott emphasizes the importance of user experience, audience profiling, and relationship building in her marketing initiatives.
Previous Experience in Financial Services
Prior to her current role, Mc Dermott worked at UBS Financial Services in various capacities. She started as an Annuity and Life Insurance Sales Associate from 2006 to 2007 in the Greater New York City Area. Following this position, she served as a Client Sales Associate from 2007 to 2008 in New York, NY. These roles provided her with foundational experience in client relations and sales within the financial services sector.
Experience at Stratus Interactive
Lisa Mc Dermott held multiple positions at Stratus Interactive, where she was Vice President of Sales and Marketing from 2012 to 2016 and later served as Vice President from 2016 to 2018. During her tenure, she contributed to the company's marketing and sales strategies, leveraging her expertise in digital content creation and marketing automation. Her work focused on enhancing client engagement and driving sales growth.
Education and Expertise
Mc Dermott studied at West Chester University of Pennsylvania, where she earned a Bachelor of Science degree in Marketing from 2000 to 2004. She furthered her education by obtaining another Bachelor of Science degree in 2018. Her academic background complements her professional expertise, which includes digital content creation, Go to Market campaign development, and sales enablement. She specializes in inbound marketing and marketing automation, particularly with HubSpot.
Focus on Culture Development and Mentorship
In her professional role, Lisa Mc Dermott places a strong emphasis on culture development, mentorship, and coaching. She believes in fostering a supportive work environment that encourages growth and collaboration among team members. This focus on mentorship aligns with her commitment to executing effective marketing strategies and building lasting relationships with partners.