Alex David
About Alex David
Alex David is the COO and Co-Founder with a decade-long focus on monetization strategies across various industries, holding a Master’s in Pricing Theory from the University of Rochester.
Alex David, COO and Co-Founder
Alex David is the Chief Operating Officer and Co-Founder of his company. With a focus on monetization, he has extensive experience across various industries and countries. As COO, Alex oversees operations, ensuring that the company's objectives align with strategic business goals.
Alex David's Education and Expertise
Alex David received his Master’s degree in Pricing Theory from the University of Rochester. His educational background has equipped him with a solid foundation in pricing strategies and economics. This expertise has been a cornerstone of his professional journey, enabling him to excel in various roles related to pricing and monetization.
Alex David's Professional Background
Before his current role, Alex David worked at Simon-Kucher, recognized as a premier pricing consultancy. There, he honed his skills in pricing strategies. Subsequently, he ran the pricing function at Segment, where he played a vital role in growing the company's annual recurring revenue (ARR) and profitability. His efforts contributed significantly to Segment’s acquisition by Twilio.
Alex David's Articles and Publications
Alex David has written several articles on topics like pricing, technology, and business. Among his notable contributions are 'Pricing & Churn: A Relationship Worth Investing In' and 'What Does PriceGPT Say About Your Pricing Page?' co-authored with Therese Chua. Alex also analyzed Unity's pricing strategy backlash in another article, offering tips for smoother price change rollouts.