Ian Norton
About Ian Norton
Ian Norton serves as the Vice President of Marketing at Corsearch, where he has led a successful rebranding initiative focused on AI-driven software solutions. He has a diverse background in marketing and technology, with previous roles at companies such as Alfresco and Salesloft.
Work at Corsearch
Ian Norton serves as the Vice President of Marketing at Corsearch, a position he has held since 2023. In this role, he led a significant rebranding effort to highlight the company's AI-driven software solutions aimed at protecting consumer trust. Under his leadership, the marketing department transitioned from a cost center to a revenue-generating unit within the first year. He achieved over a 100% increase in key marketing metrics, including Pipeline and Marketing Qualified Leads (MQLs), demonstrating his impact on the company's growth and market presence.
Previous Experience in Marketing and Technology
Ian Norton has extensive experience in marketing and technology roles prior to his current position. He worked at Salesloft as Vice President of Demand Generation & Digital from 2021 to 2023. Before that, he held various positions at Alfresco, including Senior Director of Marketing Operations and VP of Digital Experience & Operations. His career also includes roles at Leicestershire County Council and BT, where he developed his skills in web development and systems integration.
Education and Expertise
Ian Norton earned a Bachelor of Science (BSc) Hons degree in Web, Graphics, Multimedia, and Development from the University of Central Lancashire, where he studied from 2001 to 2004. His educational background laid the foundation for his career in technology and marketing. He also attended Wreake Valley Community College from 1993 to 1998, where he completed his secondary education.
Career Progression
Ian Norton's career reflects a steady progression through various roles in marketing and technology. He began as a Web Developer at BT and has since taken on increasingly senior positions, including Systems Developer and Integration Architect at Leicestershire County Council. His tenure at Alfresco spanned multiple roles, culminating in leadership positions that shaped the company's marketing strategies. His diverse experience has equipped him with a comprehensive understanding of both technical and marketing domains.