Michelle Laughlin
About Michelle Laughlin
Michelle Laughlin is a Brand Protection Client Coordinator at Corsearch, where she manages a team of analysts and provides support on brand protection matters. She has a background in brand monitoring and analysis, having previously worked at CSC and United Way.
Current Role at Corsearch
Michelle Laughlin serves as a Brand Protection Client Coordinator at Corsearch since 2020. In this role, she performs analysis using company search platforms and sends enforcement notices to marketplaces and websites as necessary. She provides direct support to clients by advising on technical and legal matters related to brand protection. Additionally, she specializes in strategizing client brand protection workflows to optimize program hours and target key marketplaces or infringement types.
Previous Experience at CSC
Prior to her current position, Michelle worked at CSC for five years, from 2015 to 2020, as a Brand Monitoring Analyst in the Madison, Wisconsin area. She also held the role of Internet Analyst for one year, from 2014 to 2015. During her tenure at CSC, she managed a team of analysts, providing training on system usage, intellectual property matters, and client priorities. She monitored and reported on brand protection metrics, contributing to client success.
Internship at United Way
Michelle gained early professional experience as a Volunteer Engagement and Communications Intern at United Way in Waukesha County from 2013 to 2014. In this role, she contributed to volunteer engagement efforts and supported communication initiatives, enhancing her skills in client interaction and community involvement.
Education Background
Michelle studied at Divine Savior Holy Angels High School from 2005 to 2009. She then attended the University of Wisconsin-Milwaukee, where she earned a Bachelor of Science degree in Economics from 2010 to 2013. Her education provided a foundation in analytical thinking and economic principles, which she applies in her current role in brand protection.
Skills and Specializations
Michelle Laughlin specializes in strategizing client brand protection workflows, optimizing program hours, and targeting key marketplaces or infringement types. She monitors and reports monthly analysis and enforcement metrics to clients, highlighting areas of success or improvement. Her expertise in intellectual property matters and client support enhances the effectiveness of brand protection initiatives.