Ginny Bales
About Ginny Bales
Ginny Bales serves as a Brand Manager at Cosmos Corporation, where she has worked since 2020. She specializes in product positioning, market segmentation, and creative development for retail branding.
Work at Cosmos Corporation
Ginny Bales has been serving as a Brand Manager at Cosmos Corporation since 2020. In this role, she assists Product Managers with product positioning and portfolio management. She conducts comprehensive market segmentation and gathers voice of the customer insights to inform product development strategies. Bales leads the creative development of visual brand language for retail packaging and in-store displays. Additionally, she collaborates with the sales team to prepare for product line reviews by understanding channel needs and gatekeeper insights.
Education and Expertise
Ginny Bales holds a Master of Business Administration (MBA) from Webster University. Her educational background provides her with a solid foundation in business principles, which she applies in her role as a Brand Manager. Bales specializes in market segmentation, product positioning, and brand development, leveraging her academic knowledge to enhance product strategies at Cosmos Corporation.
Background
Bales has been working in the field of brand management for several years, with a focus on product positioning and portfolio management. Her experience includes engaging with various teams, such as sales and marketing communication, to align messaging and communication activities across different channels. This collaborative approach supports her efforts in developing effective branding strategies.
Key Responsibilities
As a Brand Manager, Ginny Bales is responsible for conducting market segmentation and gathering customer insights to guide product development. She leads the creative development of visual brand language, ensuring that retail packaging and in-store displays effectively represent the brand. Bales also collaborates with the sales team to prepare for product line reviews, focusing on understanding channel needs and gatekeeper insights.