Britni Zandbergen Karel
About Britni Zandbergen Karel
Britni Zandbergen Karel serves as the Vice President of Marketing at Coterie, bringing extensive experience in digital marketing and brand strategy. She has held various marketing leadership roles across several companies and has a strong academic background in Communications and Speech Communication.
Current Role at Coterie Insurance
Britni Zandbergen Karel serves as the Vice President of Marketing at Coterie Insurance, a position she has held since 2021. In this role, she leads marketing initiatives and strategies to enhance brand recognition and drive growth. Her responsibilities include overseeing marketing teams and implementing data-driven marketing processes. Karel's focus on integrated marketing and brand positioning aims to strengthen the company's market presence.
Previous Experience in Marketing
Karel has extensive experience in various marketing roles prior to her current position. She worked as the Director of Marketing at Coterie for four months in 2020. Before that, she held the position of Associate Vice President of Marketing at LASSO Workforce from 2016 to 2019. Her career also includes roles such as Marketing Director at WorthPoint and MFG.com, as well as Senior Director of Marketing at IDology. These positions have contributed to her comprehensive skill set in digital marketing and demand generation.
Educational Background
Britni Zandbergen Karel holds a Bachelor of Arts in Communications from PennWest Edinboro, where she studied from 2002 to 2005. She furthered her education by obtaining a Master of Arts in Speech Communication from New York University, completing her studies from 2005 to 2007. This academic foundation has equipped her with the skills necessary for effective communication and marketing strategies.
Leadership and Coaching Training
Karel has trained as a leadership and life coach at the Jay Shetty Certification School. This training enhances her ability to provide leadership and direction to marketing teams. She emphasizes coaching and mentoring as essential components of her management style, fostering growth and development within her teams.
Skills and Expertise in Marketing
Karel has developed a strong skill set in digital and social media engagement, SEO/SEM, and influencer marketing. She specializes in integrated marketing, focusing on brand positioning and communications strategy. Her expertise includes utilizing marketing tools such as Salesforce, Hubspot, WordPress, and Google to drive growth and enhance marketing processes.