Aaron Link
About Aaron Link
Aaron Link is the Senior Director of Strategic Value Advisory Services at Coupa Software. He has extensive experience in value engineering, business operations, and financial planning across various companies including SAP Ariba, IBM, and Oneida Ltd.
Current Position at Coupa Software
Aaron Link serves as the Senior Director of Strategic Value Advisory Services at Coupa Software. He has held this position since 2021, leveraging his expertise to drive strategic value initiatives for the company. Coupa Software focuses on providing business spend management solutions, and Aaron's role is crucial in advising clients on maximizing the value from their investments.
Previous Experience at SAP Ariba
Before joining Coupa Software, Aaron Link worked at SAP Ariba as the Director of Value Engineering. He held this role from 2013 to 2021, a period spanning 8 years. At SAP Ariba, he was responsible for leading value engineering efforts, helping clients optimize their procurement and supply chain operations through strategic insights and data-driven approaches.
Roles at IBM
Aaron Link has an extensive background with IBM, where he held multiple roles over a decade. From 2012 to 2013, he was the Sr. Manager of Global Business Operations. Prior to that, he served as a Sr. Project Manager / Solution Architect from 2008 to 2012 and as Manager of Financial Planning, Analysis, and Controls from 2002 to 2007. These roles, based in Research Triangle Park, saw him manage global operations, lead projects, and oversee financial planning.
Early Career at Oneida Ltd. and PwC
Aaron Link began his career at PwC as an Audit Associate from 1990 to 1992. He then moved to Oneida Ltd., where he held the roles of Senior Internal Auditor from 1992 to 1995 and Finance / Operations Manager in the International Division from 1995 to 1999. These positions helped him build a solid foundation in financial auditing, operations management, and international finance.
Education and Expertise
Aaron Link holds an MBA in Finance and Marketing from Syracuse University's Martin J. Whitman School of Management, earned between 1995 and 1997. He also has a BS in Accounting from the State University of New York at Oswego, achieved from 1986 to 1990. His academic background provides a strong foundation in both finance and accounting, contributing to his extensive expertise in strategic value advisory and financial management.