Adriana Daga
About Adriana Daga
Adriana Daga is the Marketing Director for Latin America at Coupa Software, with extensive experience in regional marketing and communications.
Current Role at Coupa Software
Adriana Daga has been serving as the Marketing Director for Latin America at Coupa Software since 2021. In this role, she leads the regional marketing strategy, focusing on demand generation and customer engagement initiatives. Her responsibilities also include managing public relations and advertising agencies across the Latin American region, ensuring the effectiveness of various marketing activities such as trade shows and regional seminars. Adriana leverages her extensive experience to drive the company's marketing goals and support channel recruitment and lead generation through Value Added Distributors (VADs).
Previous Experience at Salesforce
Before her current role, Adriana worked at Salesforce as a Senior Marketing Manager for Latin America from 2014 to 2021. Based in Sao Paulo, Brazil, she was responsible for developing and executing comprehensive marketing plans to support Salesforce's growth in the region. Her role involved planning C-Level activities and summits, managing local public relations and advertising agencies, and measuring the effectiveness of marketing events. Adriana's seven years at Salesforce equipped her with valuable insights into the Latin American market and strengthened her expertise in regional marketing strategies.
Career at VMware
Adriana Daga served as Senior Marketing Manager at VMware from 2010 to 2014. In this capacity, she was instrumental in crafting and implementing marketing strategies that aligned with VMware's business objectives in the region. Her duties included overseeing regional marketing communications (MARCOM), organizing trade shows and seminars, and managing relationships with Value Added Distributors (VADs) to boost channel recruitment and lead generation. Her four-year tenure at VMware further solidified her skills in regional marketing and communications.
Educational Background
Adriana Daga has a diverse educational background that complements her extensive professional experience. She studied Corporate Affairs at ESPM Escola Superior de Propaganda e Marketing, Leadership at Insper Instituto de Ensino e Pesquisa, and achieved a Post-Graduation in Marketing Administration from FAAP - Fundação Armando Alvares Penteado. Additionally, she holds a degree in Computer Science from Universidade Presbiteriana Mackenzie. These academic qualifications have provided her with a strong foundation in marketing, leadership, and technical knowledge.
Expertise in Marketing Strategies
Adriana Daga specializes in developing and executing effective marketing strategies in the Latin American region. Her expertise includes planning and executing C-Level activities and summits, managing local Public Relations and Advertising agencies, and measuring the effectiveness of marketing events such as trade shows and regional seminars. She is adept at creating marketing plans through Value Added Distributors (VADs) to support channel recruitment and lead generation. Adriana's comprehensive understanding of regional marketing dynamics significantly contributes to her success in her various senior marketing roles.